Cookies & usage tracking
A cookie is a small file of letters and numbers that is downloaded on to your computer when you visit a website. Cookies are used by many websites and can do a number of things, eg remembering your preferences, recording what you have put in your shopping basket, and counting the number of people looking at a website.
Where cookies are used to collect personal data, these purposes are listed in the following table that explains the types of data we collect and the legal basis, under current data protection legislation, on which this data is processed:
| Purpose | Data (key elements) | Basis |
| Enquiring about our organisation and its work | Name, email, message | Legitimate interests – it is necessary for us to read and store your message so that we can respond in the way that you would expect. |
| Subscribing to email updates about our work | Name, email | Consent – you have given your active consent. |
| Making a donation | Name, email, address, payment information | Legitimate interests – this information is necessary for us to fulfill your intention of donating money and your expectation of receiving a confirmation message. |
| Signing up as a supporter | Name, email | Contract – by making your donation to become a supporter you have entered into a contractual relationship with us as set out in our supporter’s terms and conditions. |
| Website functionality | Website activity collected through cookies | Legitimate interests – it is necessary for us to store a small amount of information, usually through cookies, to deliver functionality that you would expect, such as remembering the contents of your order before you have fully completed the process. |
Anonymous information
However, we also use some cookies that do not collect personal information but that do help us collect anonymous information about how people use our website. We use Google Analytics for this purpose. Google Analytics generates statistical and other information about website usage by means of cookies, which are stored on users’ computers. The information collected by Google Analytics about usage of our website is not personally identifiable. The data is collected anonymously, stored by Google and used by us to create reports about website usage. Google’s privacy policy is available at http://www.google.com/privacypolicy.html.
Modifications
If this policy on cookies is changed, we will publish the most current version on our website. If a modification meaningfully reduces your rights, we’ll notify people whose personal data we hold and are affected.
This resource was created by White Fuse. For more tips, advice and resources on digital communications for charities, non-profits and membership associations, visit www.whitefuse.com/blog